I’ve been shaping the creative industry since 1994, turning ideas into reality as an employee, consultant, and founder of multiple businesses, including my own design agency. With senior experience and a strong commercial mindset, I bring both creative vision and solid business understanding to every project.

My philosophy is to first identify the right problem for creativity to solve. From there, I guide teams through the process while keeping things clear, focused, and moving forward toward a meaningful result for the client.